Fostering and maintaining a sustainable live music sector. Apply for Live Music Professionals Program !

Posted 4 March 2020

Fostering and maintaining a sustainable live music sector. Apply for Live Music Professionals Program !

Music Victoria have opened up an exciting and vibrant program aimed at fostering and maintaining a sustainable live music sector.

The program encourages and supports, Live Music Professionals, ultimately gearing towards strengthening Victoria’s diverse and vibrant music communities. Supporting those responsible for bringing live music into Victoria’s live music venues and festivals, including independent promoters, venue owners, venue managers, and band bookers.

Now returning for its fourth year this year, Music Victoria are calling for applications for the free professional business development program.

Successful applicants will be guided and coached in key areas tailored to their business needs. Matched with professional coaches for one-on-one sessions, the involvement will include attending a range of music conferences and small group workshops and networking with like-minded businesses and people.

16 applicants will be selected by a panel of live music industry experts from the Venue stream and the independent promoter stream.*

“Music Victoria’s Live Music Professionals program is instrumental in helping to develop the skills of professionals across the live sector while also bridging the gap between music communities. To see such a broad range of professionals come together who are united in their passion for music and desire to grow is really special and everyone, even the coaches, come away having learned something new.” – Jackie Antas Vice-President, Communications – Live Nation and Ticketmaster, Asia Pacific.

To date, 100 percent of program participants said that they increased their music business networks as a direct result of the program, with 89 percent stating that the result was new business opportunities.

The Live Music Professionals program is an initiative of the Victorian Government delivered by Music Victoria.

You can apply via

Applications close at 5pm on Friday, March 20.

*(For key information on each individual stream refer to Music Victoria’s website.)

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