World Ballet Day Celebrations
Posted 24 October 2019
World Ballet Day Celebrations
Many witnessed and glanced at life behind the scenes for leading dance companies such as The Australian Ballet, Bolshoi Ballet and The Royal Ballet in celebration of World Ballet Day yesterday.
First held in 2014, World Ballet Day sees cameras go behind the scenes at some of the world’s leading ballet companies, becoming showcased on a global livestream.
A record 31 companies participated this year in World Ballet Day, which is hosted by The Australian Ballet, The Royal Ballet and The Bolshoi Ballet.
World Ballet Day is not just a global celebration of dance – it represents a democratisation of ballet as an art form by making it accessible to anyone with access to the internet.The company annually presents six seasons in Perth with regular touring around their home-state, as well as nationally and internationally. Since 2013 they’ve been led by Artistic Director Aurélien Scannella.Scannella, who has long been an advocate for accessibility to the art-form, applauds World Ballet Day for providing people around the world a look into world-class dance companies.
‘Ballet is for everyone, and World Ballet Day is a great chance for all to find inspiration in our art-form for no cost,’ said Scannella.
‘World Ballet Day is a great chance for all to find inspiration in our art-form for no cost.’
In 2018, World Ballet Day was streamed on Facebook and TenCent Video (to China) with 5.25 million views of livestreamed content around the world, a significant increase on the 195,430 live views recorded in the event’s first year.
Exploring the theme ‘Every Body Can Dance’, this year’s event saw The Australian Ballet step outside the company’s Southbank headquarters with a live broadcast from Melbourne’s Federation Square, which featured free performances and workshops throughout the day.
Dance fans in Melbourne participated in a range of dance activities including Adult Ballet Classes, Ballet Classes for aged 3 to 5 years old and workshops for seniors.
The Australian Ballet’s Director of Marketing, Penny Rowland said, ‘World Ballet Day has grown from 349,000 viewers in 2016 to over five million viewers worldwide in 2018 and we’re hoping this year will reach even more people. Each year, World Ballet Day has grown to feature more dance companies, big and small.
‘Last year was the first year that World Ballet Day partnered with TenCent in China. This was a significant milestone in reaching more audiences beyond Facebook and YouTube.
‘World Ballet Day shows an up close and personal perspective on a day in the life of some of the world’s best dancers and ballet companies. It shows a world of inspiration with all the hard work, creativity and athleticism behind what people see on stage,’ Rowland told Artshub.
Viewers everywhere participated in World Ballet Day on Wednesday 23 October 2019 on Facebook and YouTube, and shared their experiences on various social media platforms.
If you missed out see the link below for more information on World Ballet Day.